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Spinning wool into gold: Storytelling for communication in innovation, March 13

Spinning wool into gold: Storytelling for communication in innovation, March 13

by Jay Tompt | Mar 13, 2020

“People think that stories are shaped by people. In fact, it’s the other way round…” -Terry Pratchett Stories have been the most powerful form of human communication for thousands of years. A good story will connect, engage, inspire and, importantly, be remembered. A...

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