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February 2020

Spinning straw into gold: Storytelling for communication in innovation, February

February 1 - February 29

“People think that stories are shaped by people. In fact, it’s the other way round…” -Terry Pratchett Stories have been the most powerful form of human communication for thousands of years. A good story will connect, engage, inspire and, importantly, be remembered. A well told story has the ability to stick with people long after the facts and figures have faded. It has the best chance of convincing an audience of the truth of its values or ideas. For the…

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